OUGD502: STUDIO BRIEF 2 - Design Presence // Branding Initial Research

Before I begin to design my branding for this project, I want to get an idea of what some other companies have branded themselves as, how they have used their logos, and how they have applied a brand to a product.

I think the grid system the designer used to create this logo is wonderful. It allows for visual symmetry, within the logo, which in all results in a more aesthetically pleasing look, due to it's alignment.

The designer has also laid out the iconography along with the fonts for the branding. I think this a really interesting way to present some of the essential parts of the design, which might often be over looked.